What is a short-term marketing Plan and What is a long-term marketing plan is described below, includes: Long term care marketing strategies, Long term marketing goals example, Short term marketing strategy example, Short term marketing objectives with examples. Company’s Long term strategic Marketing Plan and Short and long-term projections in marketing strategy example. You can view the presentation on this plan here.
AHF offers services for children with special needs on international standards. The AHF has state-of-the-art campuses, the best learning environment, and lots of achievements. Now we are expanding and looking for further improvements. As a charity organization, all will be possible with the enhancement of funds, and for fundraising, we need to expand our promotional campaigns, advertisements, and donor list.
The Resource Development Department is to raise the maximum number of Donors and give awareness about AHF through attractive marketing strategies.
Currently, we’ve around 3000 donors, but our target is to achieve 12,000 donors from Pakistan, and we love to add more national and international donors. The more donations we have, the more children we can serve, and we’ll utilize these donations to enhance the quality of our services and increase projects or branches in different areas too.
Our objective is not just donations; we want to be known worldwide by spreading awareness, and then we can help every disabled in many ways. To be on that level is difficult, but not impossible, and we need everyone’s contribution to achieve our goal. Serving our people should be easy if we get a continuous flow of donations, and for that, we need to build strong and confidence-based relationships with our donors. In this five years plan, our focus is to reach more and more people, and we’ll put in the best effort we can. From time to time, strategic improvements/updates are the core part of this plan.
Year of Branding & Investment
We shall develop brand based marketing strategies with the help of some leading media partners, agencies which includes:
Following media platforms are suggested to add to our Planning for the upcoming year with our limitations.
For (Date), we suggest the following strategic improvements as part of our fundraising campaigns around the year.
Year of Digital Media, Social Media & Online Donations
Now when we have donors of around 4000, we shall improve our message and the patron of campaigns too. We should get the latest techniques to satisfy our donors in the best possible ways and make them believe that the donation served the rightest purpose. It will help us to make the donors more loyal, and word of mouth campaign can be expected.
In addition to the previous years:
At least 20% of the total additional fundraising in (Date) shall also be allotted for
(Date)
as an additional marketing budget.
Year of National Reach on TV Channels and Local Promotions
We should expand to other cities with promotional campaigns and an Increase in RD staff members.
In addition to the previous years:
Year of International Donations
With the suggested growth of last year, this year, we will be ready to develop a strategy for the collection of international donations a larger scale.
In addition to the previous years:
Year of Sustainability
In addition to the previous years:
Now we stand in a position where everyone knows us not only in Lahore in all over Pakistan and in the international market. If we keep improving our advertisements with stronger and more appealing content, people will get more influenced by the work of RSE&WS. We should also work on donor satisfaction at a greater level and need to prove their change in society.
At this point, our responsibility will be increased for self-sustainability with strategic growth.
With this gradual growth, we will achieve our target to increase from 9,000 to 12,000 donors.
Presentation on Long Term Marketing Plan is available at this link
Long Term Marketing Plan Presentation
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